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Research papers

The contribution of research to General Motors' corporate communications strategy in the U.K.

This paper, prepared jointly by a client company, an advertising agency and a research agency, is designed to demonstrate the contribution of a major programme of research to policy decisions in the area of the corporate communications of a worldwide...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Authors: Eric Fountain, Ian Parker, John A. Samuels
June 15, 1985
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Citation

Fountain, Parker and Samuels (1985a, June 15). The contribution of research to General Motors' corporate communications strategy in the U.K.. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-contribution-of-research-to-general-motors-corporate-communications-strategy-in-the-u-k-